How? Smart marketing folks found that there was a market for it. Why? older folks haven't lost their senses of humor...we love Maxine.
How and why is ageism found in greeting cards?
The sexless older woman is a common theme particularly in humor and greeting cards. Jokes concerning older women usually ascribe to the older woman the following characteristics: she is viewed as lonely, frustrated, and shriveled (Palmore, 1971). Palmore (1971) asserts that these attempts at humor merely reflect real societal attitudes.
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